Okay, I must confess, this is the graph upon which I gaze most often.
This is the real-time display of the performance of all sizes from all ad networks for the current day, based on known CPM performance. For busy sites, the numbers dance their little dance each time you hit refresh! While this data visualization is more important for mid-day corrections in optimization settings, it’s also an excellent gauge as to your performance throughout the day. On the left is the impressions for each ad size from each network, and on the right is the revenue earned. And as always, we’re calculating the projected earnings for the day. And yes, you guessed it, there’s an option to view any day’s historical data with this visualization tool.
Here’s a look at the latest in our developments of the back end “GUI” available to AdSession clients and users.
These two real-time graphs display the most-current information in the analytics system. The top graph illustrates the impressions delivered, and revenue earned, from each ad network for each day of the month. Each color represents and ad network, and rolling your mouse over a color-band reveals more granular detail. The bottom graph shows the month-to-date revenue earned for each ad network, along with a month-end projection based on existing data. While the above image shows a live example, we’ve blurred out some of the proprietary details. Options are also provided to view the same information (without projections) for historical date ranges you select, as well as month-end revenue totals.
AdSession is our soon-to-be-relased product from AdSession, Corp, a spin-off company of The Above Network, LLC. It capitalizes on a combination of our patent-pending ad network optimization software and our industry-leading experience in monetizing the unique web site content found in the Internet “long tail.”
I’m sure everyone can agree that for long tail websites (generally less than 2 million monthly visitors, often much less), generating the needed revenue from display advertising networks can be a lesson in exasperation. Not because your ad networks are uncooperative, but because of the often unpredictable ebb-and-flow of CPM revenue on a nearly daily basis. When we combine that with the relative unavailability of yield optimization tools and services for sites like us, it can drive one to drink, and we’re talking the hard stuff, not wine spritzers.
Necessity being the mother of invention, and our CEO being a bastard, we set out to develop a yield management and revenue optimization solution that didn’t require a database in the decision layer of selecting display ads. We expected this “thing” to scale, and scale big, while having no noticeable latency (you know, slow loads) in the selection of display ads. So our lunatic CEO imposed an impossible demand on our poor over-worked and under-paid programmers who were still tenderly bandaging the wounds from the last round of whipping.
It worked. Not only did we discover a completely new method of “deciding” which ad should be displayed for optimum yield, there is no latency. Even with the AdSession code running on a busy web server that delivers an average of 1 million dynamic pages a day, ad optimization decisions at a pace of 45 every second, only took an average of 0.002 seconds to complete (and display an ad network tag). The programmers got their customary highest reward, a box of donuts and time outside.