Performance Visualization: Current Day

Okay, I must confess, this is the graph upon which I gaze most often.

This is the real-time display of the performance of all sizes from all ad networks for the current day, based on known CPM performance. For busy sites, the numbers dance their little dance each time you hit refresh! While this data visualization is more important for mid-day corrections in optimization settings, it’s also an excellent gauge as to your performance throughout the day. On the left is the impressions for each ad size from each network, and on the right is the revenue earned. And as always, we’re calculating the projected earnings for the day. And yes, you guessed it, there’s an option to view any day’s historical data with this visualization tool.